I cut my teeth in advertising and the dynamic startup world, growing through the wins, pivots, and many lessons along the way.
Some of my earlier clients included Lowe’s, Ann Taylor / LOFT, Joe Fresh, Hennessy, and a Series C-funded business travel platform called Rocketrip. I gained as much breadth of experience as I could, and then I went deep.
In 2018, I found a home at Hungryroot, a wonderful group of entrepreneurial souls who matched my love of healthy food and moving fast. As the company experienced unprecedented growth, so did I—leading a team of brilliant creatives across copy, design, photo, and video. Having previously thrived as an individual contributor, I especially loved the moments when I could spark or “unlock” someone’s next steps, guiding them to their best work.
While I came up on the visual side, I’ve been pleasantly surprised to find another calling in strategy and writing. I get to help brands (and individuals!) translate who they are, why it matters, and share that with the world. Whatever the medium and project size, I enjoy bringing ideas to life in ways that feel fresh, intentional, and unmistakably on-brand.
I currently do this remotely, though I’m within commuting distance of NYC and support in-person meetups for team building and other pivotal moments.
Alright, that’s enough about me — it’s your turn!
