2014 - 2015
I designed seasonal print catalogues and signage during my time at boutique agency, MODCO Creative. The goal was to highlight PC products in a way that felt both elevated and attainable.
The Process Before Prompts
In the days before generative AI, we began by comping each scene in Photoshop. Once approved by President’s Choice, we used the mockups to direct photography.
Project Team
Art Direction: Mikael Kangas
Photography: James Tse
Catalogues were printed for popular Canadian grocery stores like Loblaws and Real Canadian Superstore.
Store Signage
